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Keeping Up With Developing Trends In Web Design

Date Added: January 27, 2014 10:09:50 AM



Web design has come a long way in the last 20 years. In the early days of the internet it was enough to have a rudimentary knowledge of html. Anyone could (and did) create simple sites, whether personal or for their business. The majority of these were highly amateurish, but it didn’t matter. It was enough merely to be online and this alone could put you far ahead of the competition.

Skip forward to 2014 and everything has changed. Effective web design has developed into a complex and specialised business that combines a wide range of technologies and disciplines. Customers judge a company on the basis of their website – their online store front – and they do it in a matter of seconds. The level of choice available means that companies have to make a good impression on first viewing. If a site doesn’t look professional, or people can’t find what they are looking for immediately, visitors will find somewhere else.

That’s why the best web design companies combine experience of many different web technologies – HTML5, CSS, JavaScript or complete frameworks like Ruby on Rails – with outstanding graphic design skills. A site can’t just work well; it has to look great. London design agency Dhub are experts in both web design and graphic design and have a strong track record of creating beautiful, stylish sites that function perfectly for the consumer.

Dhub’s custom CMS, built in-house on HTML5, provides an outstanding platform for a wide range of applications, including successful e-commerce. It also allows clients to retain control over their own content management, if they wish, uploading their own material as required. Up-to-date knowledge of search engine optimisation (SEO) means that the sites remain visible in the search rankings on a long-term and sustainable basis. Where clients have existing websites, these can be refreshed and optimised so that customers are able to find them easily online.

 Alongside this technical skill, Dhub maintain an emphasis on stunning, captivating visuals. These might be achieved through a range of means from traditional photography through to cutting-edge CGI rendering. In the final site the technology and the art are seamlessly blended to create a memorable and effective experience for the customer.