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Internet Marketing Strategies How To Find Niche Markets

Date Added: June 28, 2007 10:03:16 AM



In this article I would like to show you a simple strategy you can use to find as many niche markets to sell ebooks to as you want. When talking about internet marketing strategies, one of the most lucrative and satisfying options is to provide an information product – such as a downloadable book (an ebook) to what is called a Niche Market. I want to tell you how to do this below, but some of you might not know what a 'niche market' is. A 'niche market' is a group of people who are looking for something particular via the web. This group can be defined in certain ways, are wanting their needs fulfilled and are willing to pay for it. For instance, cat lovers can be said to be a niche, however, 'Persian cat lovers' is a more defined niche to which you may be able to market products to (such as ebooks on Persian cats and their care?).

So how do we find a niche market to sell ebooks too? Publishing ebooks to a particular niche is a proven business that can make you a lot of money. Trying to find niche markets for info products can be an absolute nightmare if you don't know where to look. Trying to find niches to exploit can be very disheartening and time consuming if you struggle to find good markets. But thankfully there is hope. Article directories are the best way to find subjects to create ebooks around. The directory Go Articles is just one website in which you can go to, type in a niche subject in the search bar, and get literally thousands upon thousands of ebook ideas: www.goarticles.com

The key here when visiting these sites is to just make a huge list of potential topics, and then when you're done go to: http://freekeywords.wordtracker.com/ and type in your topics. If there are people searching for information on the subject (Look for at least 5000 a month) you've just found an ebook topic that could turn into a very lucrative income. This is such an amazing resource and it will not cost you a penny to sign up to. Go to the above site and type in niche markets that interest you.

Example: if you had an interest in cats you'd type in 'cats'. Then all you need is to make a list of all of the sub-niches within the general niche market of cats. These are all potential niches for you to exploit.

Another great research tool for the niche ebook publisher is: www.dummies.com. You can find loads of niche topics across all of the '.... For Dummies' books. This company has made creating niche products in to an art form. Search through their titles in general niches that interest you and write down your potential ebook topics. You might never have thought it, but the bookselling giants – www.amazon.com - is an amazing resource for finding niche markets. Go to the web site and in the search bar select 'books'. Type in a niche you'd like to create a product around. Example type in 'horses'. Go through the results and start jotting down all of the niche markets that jump out at you. By the way, you won't be competing against Amazon. You'll be catering for a different market. When people buy from Amazon they have to wait days for a book to arrive. As ebook publishers we can offer instant satisfaction as our customers get our products immediately as a download. Another great thing about downloadable info products is, oddly enough, they are perceived as having a higher value. You might be able to charge fifteen dollars for a book selling it via Amazon. However if you sell a downloadable info product you can charge up to fifty dollars. It's crazy but true.

Many would have you believe the internet is just one huge get rich quick scheme. That couldn't be farther from the truth. I want to quickly dispel this myth about the internet. Don't think for one second you can just throw up a site, sit back and become rich. No way! Done properly, ebook publishing can change your financial situation dramatically. We're not aiming to become millionaires here. We want to build a network of mini sites that each make about 1K a month. Coming up with an endless amount of niche product ideas is the key, then all you need to do is to create the product. I know what you're thinking. 'All you need to do is create a product? But they're hard to create!' Well no, actually you don't have to write a single word of your ebook. You can get people to do this for you at: www.elance.com. You can find a freelance writer to create the entire book for you for about 400-900 dollars. You are an internet marketer, not a writer. This is the secret of wealthy entrepreneurs from around the world: multiple streams of income on autopilot. Now, thanks to ebooks and the internet, anyone can set up multiple streams of income that sends cash into their bank account, even while on holiday. Start with one product, set up pay per click campaigns; write a press release; and blast a few articles over the net on the topic of your ebook. Then have another one created, do the same, and just keep repeating the process until you have multiple streams of income on autopilot.

Sarah Mcknight is an information publisher specialising in helping people start their own home based business: www.sarasmoneymaker.com